Retailers tend to sell commodity items or niche products. It's tough in both cases to stand out and draw in the traffic you need (digitally or in-person) to hit sales goals. You're either competing with everyone or fighting to create demand. So how can brands differentiate themselves, and bring in enough customers to keep business booming? Owner of furniture marketing agency R&A Marketing, Kevin Doran, joins Build Your Queue to discuss. You'll walk away understanding how to get hyper focused with your customer targeting, create repeat customers, and ultimately grow your profits.