Local businesses face lots of competition, both from other local businesses and from larger brands who've set up shop in town. How do you compete? How do you stand out from the pack and grow your business? Justin Knott, President of Intrepy Healthcare Marketing, joins The Queue to discuss. In this episode we talk about understanding your customers, storytelling, using social proof effectively, and more. After listening, you'll know how to craft a compelling story to market to customers, when to use organic tactics vs. paid tactics, and ultimately how to win your local market.