Your customers and target audience are spending time on social media, and you should spend resources to be where your customers are. But how do you turn social media marketing into an effective and profitable marketing channel? Mickey Cloud, Executive Director of The Sasha Group (a VaynerX company), drops by The Queue to give us all the answers. He covers grabbing consumers' attention, social media strategies that work, and how even small companies can out-compete much larger brands. By the end of the episode you'll know how to stand out on social media platforms, what tactics will work for you, and how to turn time and dollars spent on social media into profitable returns.