Running a store and building a brand are both difficult. Doing it entirely online is perhaps even more tough, because you have fewer personal interactions. So how do you define and grow a strong ecommerce brand? Rob Bettis, an independent paid media manager for ecommerce brands, joins the Build Your Queue podcast to teach us all about it. We'll talk about standing out from competitors, earning loyal followers, and growing your brand online. After listening you'll know how to create a concrete foundation to succeed online, how to bring in and keep customers, and how to use paid media to pour fuel on your fire.