Every business and organization wants to build a large and loyal following. You want to build a community around your brand. But how in the world do you do it? Shannon Stephenson, CEO of Cempa Community Care, joins The Queue to discuss creating a brand based on what the community you serve values, and how to then grow a following around that brand. Listeners will walk away knowing how to develop a brand identity, how to deliver that message to the people you serve, and how to consistently grow a loyal community while deepening relationships.